Win Brands Consolidating Three Offices at New Valley Grove Corporate Headquarters

Win Brands has chosen Valley Grove in Pleasant Grove, Utah as the site of its new corporate headquarters.
Win Brands has chosen Valley Grove in Pleasant Grove, Utah as the site of its new corporate headquarters.

Owner and operator of 92-store Mexican restaurant chain and eight-location cinema concept signs 29,260 square foot lease with St. John Properties, Inc. with intentions to relocate 110 employees.

PLEASANT GROVE, UTWin Brands, a multi-faceted company which owns and operates a chain of 92 Mexican restaurants as well as eight entertainment facilities across the country, has chosen Valley Grove in Pleasant Grove, Utah as the site of its new corporate headquarters. The group signed a lease with St. John Properties, Inc. for 29,260 square feet of space within the 130-acre mixed-use business community adjacent to both Interstate 15 and Pleasant Grove Boulevard, and intends to consolidate three existing locations and relocate approximately 110 employees to the site this summer.

Sean Collins, CEO of Win Brands, together with partner Dave Rutter became the first franchisee of Costa Vida Fresh Mexican Grill in 2005. The pair have since expanded the concept to 14 states and Canada, and will have more than 100 locations open by year end. Specialty menu items for the quick service restaurant include burritos, salads, enchiladas, tacos and quesadillas. Vida Fresh Mexican Grill is known for its use of fresh ingredients that targets consumers interested in a healthy lifestyle, with all food items prepared from scratch and made on-site daily.

Win Brands also operates FatCats, a combination movie theatre/bowling/dining concept with eight locations in Arizona, Idaho, and Utah. The facilities offer a wide range of interactive entertainment, including glow-in-the-dark mini-golf, and virtual reality and arcade games. The movie experience features luxury reclining seats and optional food delivery to movie viewers. FatCats can also be reserved for private parties, business and team-building activities.

Win Brands will occupy the entire top floor of 1333 S Valley Grove Way, and house all corporate operations including the executive, finance, construction, real estate, and information technology teams.

“Win Brands continues to expand rapidly as our restaurant and entertainment facilities are in high demand, and the timing was right to move each of our divisions under the same roof to achieve greater operational efficiencies and a higher level of synergy and internal communication,” explained Sean Collins. “We are extremely impressed with the projects St. John Properties is developing in Utah, and we share the company’s vision and pursuit of delivering best-in-class products and services. Valley Grove emerged as the natural choice for our new headquarters given its strategic location in central Utah County and our ability to access our many locations across the state as well as SLC International Airport. We believe Valley Grove is destined to become a major technology hub in the region, and our team will be able to leverage the energy and momentum of the entire business community to our advantage.”

Valley Grove currently features nearly 750,000 square feet of Class ‘A’ office space and 100,000 square feet of flex/R&D space. Existing restaurants and retailers at Valley Grove include AT&T, Da Cloud Boba Shoppe, Jersey Mike’s Subs, Kolache Krave, R&R BBQ, Starbucks Coffee, Slim Chickens, Verizon, and Village Baker. A 34,000 square foot Tesla dealership is also contained within the business community. St. John Properties recently signed leases with nine new retailers comprising nearly 17,000 square feet of space. Club Pilates, MilkShake Factory, and Shamrock Coffee are set to open at Valley Grove in the first quarter of this year.

Upon final build-out, Valley Grove is expected to encompass over 1.5 million square feet of Class ‘A’ commercial office space, retail, restaurants, and a full-service hotel, with St. John Properties’ investment estimated to surpass $1.2 billion in Pleasant Grove. Last year, St. John Properties revealed development plans for Valley Grove Phase VI, a 47-acre addition featuring commercial office and retail space, as well as luxury residential.

More than 225,000 vehicles pass Valley Grove via Interstate 15 daily, with an additional 60,000 vehicles driving by the site each day from Pleasant Grove Boulevard. The business community is situated 12 miles from Provo, 25 miles from Interstate 215, and 35 miles from Salt Lake City and Salt Lake City International Airport.

“We’re excited to welcome Win Brands and their employees to the Valley Grove community,” explained Daniel Thomas, Regional Partner for St. John Properties. “Attracting this high-profile, fast-growing group is a testament to St. John Properties’ philosophy to develop speculative commercial office space to meet the emerging needs of companies, as well as our mission to provide amenity-rich buildings that support company’s goal of attracting and retaining top talent. The flight-to-quality trend among office tenants is very real, and this plays to the strength of St. John Properties.”

Founded in 1971, St. John Properties, Inc. is one of the nation’s largest and most successful privately held commercial real estate firms. The company is distinguished by its commitment to customer service, achievements in green building, and top-rated workplace culture. Throughout St. John Properties’ 53-year history, the company has developed more than 24 million square feet of flex/R&D, office, retail, and warehouse space, and has investments in over 3,000 residential units. The company proudly serves more than 2,600 clients in Colorado, Florida, Louisiana, Maryland, Nevada, North Carolina, Pennsylvania, Texas, Virginia, Utah, and Wisconsin. For more information about the company, visit